We are Ambassador. Britain’s authentic no-fly cruise line offering affordable quality and the warmest welcome at sea.

Ambassador sails for the British market from eight regional ports with a focus on affordable quality. Ambassador Cruise Line’s first ship, Ambience, set sail from Tilbury in April 2022 on an ex-UK no-fly range of voyages. Ambassador’s second ship, Ambition, entered service in May 2023, carrying 1,200 guests in 680 cabins, 10 guest decks. She operates itineraries from London Tilbury but also offers cruises from seven UK regional departure ports including Edinburgh, Newcastle, Dundee, Liverpool, Belfast, Bristol and Falmouth.

Ambassador Cruise Line is adult-focussed and age-inclusive but primarily aimed at the 50-plus market. The cruise line will run a number of multi-generation cruises over the summer holidays.

Ambassador delivers distinguished cuisine, fascinating voyages on a classic cruise ship, with great entertainment, like-minded guests visiting treasured destinations.